What price a stripe?

I’m going to try a little experiment. I’m going to spec up two similar vans using the Ford Transit Configurator. These will be based on the Custom SWB chassis, have the same engine and similar whatnots, with one huge difference.

First off, the Transit Custom Sport:

Specification:
Body Style DCiV
Length 310 L1
Height Low Roof Height (H1)
Model Sport
Engine & Transmission 2.0L EcoBlue 170PS FWD 6-speed manual
Colour Race Red
Trim Dynamo Emboss on Eton in Ebony/

Salerno Leather in Ebony

Fuel Consumption – Combined (WLTP): 37.2 mpg ( 7.6 L/100 km )
CO2 Emissions – Combined (WLTP): 199 g/km
Pricing Summary:
Recommended Retail Price (exc. VAT) £37,710
</td
Additional Features (exc. VAT) £635
</td
Colour: Race Red £300
</td
Lane Departure Warning £335
</td
Total Recommended Retail Price (exc. VAT) ‡‡ £38,345
</td
Recommended Promotional Price (ex. VAT and OTR costs) £38,345
</td
Recommended Retail Price including OTR costs but excluding VAT £39,240.83
</td

Recommended Retail Price £46,014 inc. VAT.

You can check out this spec at www.ford.co.uk/s/mFZX

Now sure, ’tis a purdy van, with about the same umph as a Mk1 Focus ST (albeit with a lot more weight), but £46,014 is a lot of money,

But can we spec a better van for less?

Well…

How about the Custom Trail?

Specification:
Body Style DCiV
Length 320 L1
Height Low Roof Height (H1)
Model Trail
Engine & Transmission 2.0L EcoBlue 170PS FWD 6-speed manual
Colour Race Red
Trim Salerno Leather with Palazzo Grey stitching/

Salerno Lether in Palazzo Grey

Fuel Consumption – Combined (WLTP): 37.7 mpg ( 7.5 L/100 km ) ††
CO2 Emissions – Combined (WLTP): 197 g/km ††
Pricing Summary
Recommended Retail Price (exc. VAT) £35,865
Additional Features (exc. VAT) £300
Colour: Race Red £300
Total Recommended Retail Price (exc. VAT) £36,165
Dealer Contribution (exc. VAT) £630
Recommended Promotional Price (ex. VAT and OTR costs) * £35,535
Recommended Retail Price including OTR costs but excluding VAT £37,060.83
Recommended Promotional Price (inc. VAT and OTR costs) £43,648

Recommended Promotional Price £43,648 inc. VAT.

You can check out this spec at www.ford.co.uk/s/mFtQ

So… basically the same van (albeit with out the Lane Departure Assist, the stupid stripe, nicer looking wheels and a more snorty grill). All at a saving of £2366!

That could keep you in fuel for a week! Plus you wouldn’t be constantly looking at that overstripe and wishing it gone.

Would I, if I had the money to spend on what I class as a “big, comfortable estate car”, buy either of these? Well, no. I’d add a few extras to the Trial: www.ford.co.uk/s/mf86 and be looking at £46,042, and consider the extra few quid worth it for not looking like an overstripe bellend.

 

 

Leave a Reply

Your email address will not be published.

This site uses Akismet to reduce spam. Learn how your comment data is processed.