Back in April 2000, Gordon Matthew Thomas Sumner (AKA “Sting”) endorsed the Jaguar S-Type in the “what do rock stars dream of advert”:
This was a bit of an oversight on the part of Jaguar, for two reasons:
- Nobody really liked Sting after The Police disbanded.
- There was already a popular Jag fan, who had a video concept ready to re-film.
Really I see Coverdale being more of an X-Type fan, over the S-Type. Purely on the basis that his totty would probably slide forwards off the bonnet of the S, mid pose.